Kendrick Lamar continues to solidify his legacy as a storyteller and cultural icon with the release of his latest music video, “Squabble Up.” Following the success of GNX and the visually striking “Not Like Us,” Lamar’s new video, directed by the visionary Calmatic, is a vibrant celebration of West Coast culture, packed with homages to Compton and beyond.
In “Squabble Up,” Kendrick blends his lyrical genius with iconic visual references that highlight the spirit and history of the West Coast. The video features nods to Nate Dogg’s G-Funk Classics and Isaac Hayes’ Black Moses, as well as a tribute to the classic film Menace II Society and the legendary TV variety series Soul Train, complete with its signature Scramble Board.
The Calmatic-directed visuals also incorporate elements of Compton pride, such as a street sign for the 105 Freeway, imagery from the Compton Christmas Parade, and dancers showcasing local street gang walks. These moments highlight Lamar’s connection to his roots and his ability to weave cultural references seamlessly into his art.
One standout scene sees Lamar holding a cheeky book titled How to Be More Like Kendrick for Dummies, a nod to his unparalleled influence on modern hip-hop. Another striking image features the artist holding a sign that reads, “Jesus Saves Gangsters Too!” while a group of girls poses in front of a retro photo booth, adding layers of depth and storytelling to the visual narrative.
“Squabble Up” further establishes Kendrick Lamar as a master of combining music and visuals to create a cultural tapestry that resonates with audiences worldwide. With every frame filled with meaning, the video is a testament to Lamar’s ability to push boundaries and pay homage to the rich history of West Coast culture.
