Kendrick Lamar celebrated Independence Day with the release of the music video for his chart-topping Drake diss track, “Not Like Us.” Directed by Lamar himself and his pgLang co-founder, Dave Free, the visually stunning video showcases Lamar’s artistic vision and further emphasizes the powerful message behind the song.
The triumphant “Not Like Us” visual opens with Lamar delivering a sneak peek of a new track, featuring the powerful line, “Keep a horn on me, that Kamasi.” Throughout the video, viewers are treated to cameos from notable California figures, including Tommy the Clown, former Toronto Raptors All-Star and Compton native DeMar DeRozan, producer Mustard (sporting a Toronto Blue Jays cap), and Anthony “Top Dawg” Tiffith.
In a continued display of lyrical jabs at Drake and October’s Very Own, Lamar smashes an owl piñata, a symbolic gesture that refers to Drake’s OVO logo, which features an owl. Additionally, Lamar can be seen gazing at a caged owl, further emphasizing the rivalry between the two artists. The video also features Lamar dancing alongside his partner, Whitney Alford, and two children, addressing Drake’s previous comments about Lamar’s family dynamics in diss tracks like “Family Matters.”
The release of the “Not Like Us” video follows Kendrick Lamar’s Pop Out concert, a highly anticipated event that took place on Juneteenth in Inglewood, California. The concert served as a West Coast reunion, bringing together fans and industry insiders for a night of unforgettable performances. More details on the concert can be found in the article titled “Kendrick Lamar’s Pop Out Concert: A West Coast Reunion and Unforgettable Haters’ Ball” on the Pitch.
