An independent artist from Camden, London, Bggz released an official video for “Cold Day in Hell 3” the lead single from his 18-track debut project, ’The Shottas Tape’. Filmed in Barcelona, the visual signals a new chapter for the artist as he takes his music beyond his hometown.
The video was the first of three planned visuals, each filmed on a different continent. The international approach reflects the artist’s growing ambitions while maintaining a strong connection to Camden, the community that helped shape his identity and build his loyal following.
The visual offers a first look at the exclusive artwork for ’The Shottas Tape’ created by renowned artist Slawn. The one-of-one piece appears briefly at the end of the video, just before the closing credits, giving fans another detail to look out for.
Although closely connected to Camden’s music scene, including friendships with members of drill collective AGB (Active Gang), the artist carved out a sound and identity of his own. Bggz decision to pursue music more seriously was encouraged by close friend and fellow TT The Label member Kilo Jugg, alongside his current manager, Jeff of Groundworks, who previously managed Kilo Jugg.
’The Shottas Tape’ brought his musical vision into sharper focus, marking a significant step towards his development as an artist.
With “Cold Day in Hell 3” he connects his Camden roots with a broader international outlook, setting the stage for his debut project and the two additional visuals to follow.
