Ultimate celebration of neo-culture BRED Abu Dhabi is set to make a highly anticipated return in 2024. Presented by Hypebeast, this five-day festival will bring together music, fashion, art, food, culture, sports, and gaming to celebrate the fusion of diverse subcultures within the region. Following the success of last year’s event, which featured carefully curated activities and programming, BRED Abu Dhabi promises an even more immersive and captivating experience for attendees.
The festival recently premiered the “It’s Our Time” documentary, featuring talented creatives from the region. The launch party provided a sneak peek of what’s to come, generating excitement among fans and industry insiders alike.
BRED Abu Dhabi offers a unique platform for both regional and global fashion labels to showcase event exclusives and limited-edition drops. Visitors can expect a wide range of activities, including sports tournaments, late-night rooftop parties, and a cultural platform that highlights the work of regional creatives alongside global artists.
The music programming at BRED Abu Dhabi is set to be a major highlight, with renowned DJs providing the soundtrack for each day. The festival’s immense stages will host an impressive lineup of headline music acts, including J Hus and AJ Tracey from the UK, Metro Boomin and Offset, and Don Toliver and Ty Dolla $ign. Additionally, the festival will feature exciting regional acts, further enriching the music experience.
BRED Abu Dhabi presented by Hypebeast will take place from April 24-28 in Yas Bay. Tickets are available for purchase on the official website as well as Ticketmaster, with options including the Festival Day Pass starting from 75 AED (approx. $21 USD), the Five-Day Festival Pass starting from 495 AED ($135 USD), and access to concerts from April 25-27 starting from 125 AED (approx. $34 USD).