Acclaimed singer-songwriter Carrie Baxter is making a triumphant return to the music scene with her highly anticipated new EP, Keep Swimming, following a brief hiatus in 2023. Leading the collection is the sultry, groove-laden single “In The Morning,” a nod to 90s neo-soul that ushers in a fresh era for Baxter. Known for her soulful melodies, introspective lyrics, and raw authenticity, the Waterford-born, London-based artist is reintroducing herself with a sound that blends her signature style with newfound depth and maturity.
Carrie Baxter has built a reputation as one of the UK’s most exciting voices, drawing comparisons to iconic artists like Amy Winehouse and Erykah Badu. Her unique blend of jazz, soul, and R&B has captivated listeners, earning her praise from major outlets such as COLORS, Hot Press, and Wonderland, alongside extensive airplay on BBC Radio 1, Jazz FM, and RTÉ 2fm. Her debut EP, Placebo (2020), and follow-up, What Now (2021), showcased her versatility and solidified her standing in the contemporary music scene, with critics praising her smooth, emotive vocals and deeply personal songwriting.
“In The Morning,” the lead single from, Keep Swimming, captures a late-night, neo-soul vibe that feels both warm and intimate. The track balances pop and soul sensibilities, embodying a smooth groove that Baxter describes as “sexy but super chilled.” Inspired by neo-soul pioneers like Erykah Badu and Jill Scott, the song explores an instant connection with someone, a theme Baxter says is about “that connection of energy that you feel you’ve known before, without explanation.” With its sumptuous melodies and irresistible rhythm, the single reflects a new level of musical maturity for Baxter.
Keep Swimming, marks a period of renewal for the artist, who went independent after experiencing burnout in 2022. The EP, born from this time of reflection, delves into themes of love, religion, self-awareness, and connection, presenting a more vulnerable side of Baxter. With over 70 million streams across her catalogue and 600,000 monthly Spotify listeners, Baxter is poised for even greater success as, Keep Swimming, highlights her artistic evolution while maintaining the soulful authenticity that has always defined her sound.
