Rising Jamaican singer-songwriter TheSubstance has unveiled the official music video for his heartfelt anthem, “Black Skin,” released on February 14th. This stirring love song celebrates the beauty, strength, and resilience of African women, serving as a powerful tribute to their enduring spirit. Since its debut, “Black Skin” has garnered significant attention, amassing over 2 million streams across digital platforms and resonating deeply with listeners worldwide.
The song’s universal appeal lies in its poignant lyrics and TheSubstance’s dedication to honoring African women. His love and respect for their resilience is evident, and this has struck a chord, especially on TikTok, where influencers and women have embraced the song, further amplifying its reach and message. The accompanying music video promises to visually elevate this message, capturing the essence of African beauty and strength.
Behind the stage name TheSubstance is Reinard Bryan, a Jamaican artist whose musical journey has been marked by notable achievements and personal trials. From winning the Best New Artist award at the Clarendon Music Awards in 2012 to enduring the tragic loss of his daughter in 2019, TheSubstance’s career is defined by resilience and determination. His 2015 EP, Spiritual Insomnia, highlighted his versatility and lyrical prowess, and with “Black Skin,” he continues to refine his artistry under the guidance of Lamar Thompson at Audio Traxx Studio.
“Black Skin” is more than a song; it is a celebration of African women and their indomitable spirit. With its impressive streaming numbers and universal message, TheSubstance has firmly positioned himself as a rising star in the music industry, and the music video will only deepen its impact. This track is not just a tribute—it’s a call to appreciate and honor African women everywhere.
Great video and song! 🇰🇪🇬🇭🇯🇲
Mad love 🔥🔥