British songwriter Rob Haynes is launching a new creative chapter with SECOND TIMELINE, a pop project that brings together contemporary songwriting, electronic production and visual storytelling. Its debut single, “Hitting On You,” arriving on 29 October 2026, introduces listeners to a world where romantic encounters, personal choices and fleeting moments can change the direction of a life.
At the centre of “Hitting On You” is the excitement of meeting someone who immediately catches your attention. There is the initial attraction, the possibility of something meaningful and the uncertainty of not knowing whether the other person feels the same way. SECOND TIMELINE captures that familiar emotional back-and-forth through the song’s repeated hook, “I’m hitting on you,” turning a simple expression of interest into a playful moment of anticipation.
The track draws on contemporary pop songwriting while incorporating electronic and dance influences. Atmospheric production gives the single an expansive quality, balancing its uplifting energy with the cinematic sensibility that sits at the heart of the SECOND TIMELINE concept. It is designed to make an immediate impression while introducing the wider creative identity behind the music.
That visual ambition becomes clearer in the accompanying music video, which follows two characters as their paths cross in a neon-lit nightclub. What begins as a chance encounter develops into romance against the backdrop of city nightlife before the story moves towards a Mediterranean escape. The changing settings give the video a film-like progression, turning a straightforward story of attraction into an introduction to the project’s larger universe.
For SECOND TIMELINE, music and film are closely connected. Rather than treating visuals as an addition to a finished song, the project uses storytelling to expand the emotions and possibilities explored through its music. Each release forms part of a broader creative world built around relationships, memories and decisions that may lead people towards entirely different futures.
The name SECOND TIMELINE reflects this central idea. Life can be shaped by a single meeting, an unexpected opportunity or a decision that seems insignificant at the time. Yet those moments can influence what happens next, leaving people to wonder how things might have unfolded if they had taken another path. Through its songs and films, SECOND TIMELINE explores these alternative possibilities, considering how attraction, personal choices and chance encounters can quietly redirect a person’s story.
The project is the creative vision of British songwriter Rob Haynes, who draws on years of songwriting experience to develop a fresh approach to pop. His influences include Dua Lipa and George Michael, two artists associated with distinctive pop identities and memorable songwriting. Within SECOND TIMELINE, those inspirations feed into a sound that connects contemporary pop with electronic textures and an emphasis on visual narrative.
“Hitting On You” provides a natural starting point for the project. Its focus on immediate attraction offers an accessible introduction to the themes SECOND TIMELINE intends to explore, while its accompanying video establishes the importance of character, setting and cinematic detail. The song captures a moment when the future remains uncertain, and two people have yet to discover what their encounter might mean.
There is also something universal about the situation at the centre of the single. The decision to approach someone, the excitement of a possible connection and the nervousness of waiting for a response are experiences many listeners will recognise. By placing that moment within an expansive pop production and a visual story, SECOND TIMELINE gives a familiar romantic scenario a broader sense of possibility.
With “Hitting On You,” Rob Haynes begins introducing audiences to a project that extends beyond individual songs. It is an exploration of the moments that bring people together, the choices that shape relationships and the alternative lives that might have emerged from a different decision.
SECOND TIMELINE’s debut single arrives on 29 October 2026, marking the first step into a cinematic pop world where every encounter has the potential to become the beginning of another story.
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