The internet’s dreams of a collaboration between DJ Mustard and Heinz have officially come true! Following a massive night at the 2025 GRAMMY Awards, where Mustard and Kendrick Lamar swept multiple categories for their work on “Not Like Us,” Heinz unveiled a brilliant new commercial inspired by their viral hit “tv off” from Lamar and Mustard’s GNX collaboration.
The track, which peaked at #2 on the Billboard Hot 100 and remains in the top 15 nine weeks later, became a cultural phenomenon thanks to Lamar’s now-iconic adlib, “MUSTAAAARD!” Fans had been calling for a partnership between DJ Mustard and Heinz for months, and their wishes have officially been granted.
The new advertisement, released across Heinz’s social media accounts, is already being hailed as a marketing masterpiece. It begins with Etta James’ classic “At Last” playing softly in the background while a ketchup bottle is tipped over. But just five seconds in, the music rewinds abruptly to the explosive beat drop from “tv off,” accompanied by Lamar’s unmistakable shout: “MUSTAAAARD!”
As the screen flashes with the words “Two mustard legends together at last,” the ad teases a new product collaboration with the tagline: “Wanna taste the remix?” Fans are directed to learn more at mustardxmustard.com, where details about an upcoming mustard-inspired condiment are slowly being revealed.
According to reports, Heinz and Mustard are teaming up to launch a brand-new mustard product later this year. This marks the first time in nearly a decade that Heinz has released a new mustard line, and it’s set to make a splash just in time for BBQ season. While there’s no official release date yet, the anticipation is already building, with fans speculating that the product could drop as early as summer 2025.
The commercial is expected to air during the Super Bowl on Sunday, February 9, ensuring it will be seen by millions of viewers. With the combination of Lamar and Mustard’s GRAMMY-winning influence and Heinz’s iconic branding, this collaboration is set to dominate both the music and food worlds in 2025.
This partnership is yet another victory for DJ Mustard, who played a key role in Kendrick Lamar’s GRAMMY success. His production on “Not Like Us” helped Lamar secure wins in five major categories, including Song of the Year and Record of the Year. Now, he’s bringing his creative genius to Heinz, proving that his influence extends far beyond the music industry.
