British artist and drummer Jem Doulton has returned with his second full-length album, Deal of the Century, and it’s a bold statement that showcases his evolution as a solo artist. Having collaborated with notable names like Thurston Moore of Sonic Youth and being a part of Róisín Murphy’s live band, Doulton has a rich musical background that informs his distinctive sound. Since launching his solo career in 2021, he has crafted a unique sonic identity, and this latest release is a testament to that journey.
Deal of the Century plunges into the avant-garde and no wave spectrum, featuring unconventional instrumentation and innovative production choices. The album is a tapestry of noise, brilliantly woven into the fabric of Doulton’s artistry. Amidst the chaos, he finds his voice with an organic flow, reminiscent of waves crashing during a thunderstorm—intense yet soothing.
The album opens with the epic title track, an almost seven-minute odyssey that sets the tone for the entire record. Accompanied by a mesmerizing music video featuring collaborations with artists like Alex Ward, Ash Gardner, Claudia Giglio, and Thurston Moore, the track captivates with its unsettling yet comforting atmosphere. Doulton’s direct gaze into the camera as static and projections swirl around him enhances the immersive experience, drawing listeners into his world.
As the album unfolds across its seven tracks, Doulton sparks creativity and demonstrates a mastery of sound that defies easy categorization. His past collaborations are evident, but Deal of the Century showcases a sound that transcends traditional labels. The second track, “Svetlana,” exemplifies this with its sparse instrumentation and haunting melodies. The heavy distortion of the bass guitar, combined with unusual electronic noises, creates a cathartic soundscape that lingers long after the track ends.
Doulton’s work on this album embodies a post-rock quality, challenging conventional approaches to rock music. He expertly blends genres and structures, inviting listeners to explore the depths of his artistic vision. Each track on Deal of the Century presents a new facet of Doulton’s creativity, making it a compelling listen from start to finish.
