Marseille-based pop rapper M’IL has unveiled his debut album, The Grand Massilia Hotel, a 12-track opus that blends innovative sounds with visual artistry. Released under the LAXIII label and produced by Romain Strugala (Skip The Use, Tommy Lee), the album is a striking concept project that immerses listeners in a Mediterranean-inspired world infused with Wes Anderson-esque cinematic charm.
M’IL’s bold sound signature combines urban pop with a Marseille twist, channeling the infectious energy of a Mediterranean Post Malone. The Grand Massilia Hotel traverses genres, blending drum’n’bass, drill, and hyper Marseille reggaeton to create an avant-garde yet accessible niche in French rap. The production’s experimental/pop style is further elevated by Russel’s (Jul, Alonzo) expert mixing, making this album a defining statement in M’IL’s career and a standout in the French music scene.
Its innovative embrace of AI-driven video technology sets this project apart. The album’s lead single, “Midnight,” directed by Romain Strugala, pioneers the use of artificial intelligence in French rap music videos. Strugala, known for pushing the boundaries of visual storytelling, reimagines Marseille as a surreal, colorful, and symmetrical world. The video’s unique aesthetic—a blend of digital artistry and Marseille’s vibrant soul—is heavily inspired by the symmetry and whimsy of Wes Anderson’s films.
This AI-enhanced visual universe doesn’t just accompany M’IL’s music; it amplifies the storytelling, creating a multisensory experience that is both striking and immersive. Strugala’s pioneering work positions him as a trailblazer in using AI to reshape the music video landscape, setting a new standard for creativity in visual media.
The Grand Massilia Hotel is more than an album—it’s a fully realized concept that bridges music, technology, and visual art. With its bold sonic experimentation and boundary-pushing AI visuals, M’IL is gradually positioning himself as a visionary force in French pop and rap.
Listen to ‘The Grand Massilia Hotel’ by M’IL on Soundcloud here
