Yesterday, Roc Nation, Apple Music, and the NFL proudly announced that Kendrick Lamar will headline the Apple Music Super Bowl LIX Halftime Show at the Caesars Superdome in New Orleans, LA, on Sunday, February 9, 2025, airing live on FOX.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” said Kendrick Lamar, expressing his excitement for the upcoming performance.
Shawn “JAY-Z” Carter, co-founder of Roc Nation, praised Lamar, stating, “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats, added, “The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it, all on the world’s biggest stage. Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry-leading Spatial Audio quality along with tons of exclusive videos, interviews, playlists, and so much more.”
Seth Dudowsky, Head of Music at the NFL, remarked, “Few artists have impacted music and culture as profoundly as Kendrick Lamar. Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop. We’re excited to collaborate with Kendrick, Roc Nation, and Apple Music to deliver another unforgettable Halftime Show.”
Kendrick Lamar, a multi-platinum, Grammy, and Emmy award-winning artist, has achieved massive critical and cultural success since his debut album, good kid, m.A.A.d city, released in 2012. With 17 Grammy wins and the distinction of being the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN, Lamar continues to push boundaries in the music industry. His latest album, Mr. Morale & The Big Steppers, was released in May 2022, and his recent collaborations have dominated the Billboard charts.
Creative direction for Lamar’s performance will be provided by pgLang. The Apple Music Super Bowl LIX Halftime Show telecast will be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton as director.
Apple Music’s multi-year partnership with the NFL and Roc Nation brings together the Super Bowl Halftime Show—the most-watched musical performance of the year—with Apple Music, which celebrates musicians, songwriters, producers, and fans, offering the world’s best music listening experience.
Earlier this year, the Apple Music Super Bowl LVIII Halftime Show starring Usher became the most-watched halftime performance of all time, while the previous year’s show featuring Rihanna garnered five Emmy nominations, winning two.
