Jaryd✟ returns with unapologetic force on the Deluxe Edition of My Favorite Brands, a project that cements him as one of the more daring and unconventional voices in the pop-dance-EDM space. Far from a polished mainstream record, this collection thrives on its rawness, translating life’s messiest emotions into pulsing beats, shadowy atmospherics, and unfiltered storytelling.
At its core, My Favorite Brands reads like a personal diary. Jaryd✟ mines years of lived experiences — from fleeting one-night encounters and intoxicating college crushes to turbulent relationships and devastating heartbreak. The clever conceit of the album lies in its track titles: each one named after familiar global brands, but in truth acronyms that unfold in the lyrics themselves. It’s a conceptual nod to Korn’s infamous 1997 track A.D.I.D.A.S., reimagined for a new generation. Songs like N.I.K.E. and S.A.M.S.U.N.G. lean into dark, sensual narratives, while A.D.I.D.A.S. conjures ritualistic, almost forbidden imagery, each paired with cinematic visuals that heighten their emotional pull.
What makes the project resonate is its intentional lack of polish. Primarily recorded in a home studio, with contributions from trusted collaborators, My Favorite Brands favors honesty over perfection. The production blends EDM adrenaline with pop hooks and dance-floor immediacy, but it’s Jaryd✟’s lyrical candor that truly carries the work — a balance of sensuality, intensity, and vulnerability.
Unlike traditional pop stars, Jaryd✟ resists the “recording artist” label, positioning himself first as a songwriter and storyteller. His debut self-titled album laid the groundwork, but here he pushes deeper into bold, darker terrain. That ethos is mirrored in the ✟ name of his — a symbol of transformation tied to his Catholic upbringing, embodying the rebirth he found through music after years of holding back the dream.
Influenced by Chicane’s lush soundscapes, Madonna’s pop reinvention, Justin Bieber’s vulnerability, and the cinematic rush of Point Break, Jaryd✟ crafts a record that is at once immersive and deeply personal.
With My Favorite Brands (Deluxe), he doesn’t just give listeners songs — he hands over fragments of a life lived in extremes, equal parts desire, pain, and catharsis.
Listen to My Favorite Brands (Deluxe) on all platforms here and connect with Jaryd† on Instagram and Spotify
