Soho is about to get happier. Happiness, a new matcha bar in the heart of London, will officially open its doors this week, offering Londoners a bold new destination for calm energy, vibrant drinks, and a touch of rebellion.
To mark the grand opening, Happiness is teaming up with Finelinehearts Club to offer guests something unforgettable: anyone who purchases a Matcha Bar drink during opening weekend will receive a free tattoo — making Happiness the only place in London where you can sip ceremonial-grade matcha and leave with ink.
“We wanted to create more than just another café,” said Calum Best, founder of Happiness. “Soho has always been a hub of creativity and culture, and Happiness is designed to reflect that energy — bringing people together over matcha while celebrating individuality and self-expression.”
The menu features ceremonial-grade Japanese matcha, lattes, seasonal specials, and wellness-focused bites. The interior is designed as a modern sanctuary in the bustle of Soho, blending minimalist aesthetics with a vibrant, welcoming atmosphere.
View this post on Instagram
