Doechii started 2025 with a bang, unveiling a new music video for “Denial Is A River,” one of the standout tracks from her album, Alligator Bites Never Heal. Known for her bold creativity and infectious charisma, Doechii delivers yet another unforgettable visual that seamlessly blends humor, drama, and her signature flair.
The video, titled “Denial Is a River Show,” reimagines the track’s narrative through the lens of a twisted, retro sitcom. It starts with a nod to classic TV title sequences, evoking the nostalgic charm of shows like Family Matters. As the storyline unfolds, Doechii confronts a betrayal by her on-screen boyfriend, played by Zack Fox, who is caught cozying up to Rickey Thompson on her couch. In a hilariously dramatic turn, Fox is ejected from the scene in a manner reminiscent of The Fresh Prince of Bel-Air’s iconic Jazz toss.
As Doechii’s fictional life and career level up, the living room set transforms, mirroring the song’s themes of growth and success. With sleek decor and a wall adorned with a photo of herself alongside Top Dawg Entertainment founder Anthony “Top Dawg” Tiffith and label president Moosa Tiffith, Doechii highlights her ascent as a trailblazing artist in today’s music scene.
The star-studded video features cameos from Zack Fox, Rickey Thompson, Teezo Touchdown, TDE singer SiR, and Doechii’s DJ Miss Milan. The storyline humorously aims at industry pressures, culminating in a scene where Doechii and her friends hilariously expel unwelcome music executives from her space.
Accompanying the main video release, Doechii also dropped three skits that showcase her comedic genius. In one, she hilariously slaps a lineup of people, including Earl Sweatshirt, in a playful callback to Loiter Squad. Another skit channels telenovela melodrama as Doechii plots revenge on her man, while the third features ScHoolboy Q lighting a joint on her stove and refusing to share it with Zack Fox.
With “Denial Is A River Show,” Doechii not only solidifies her reputation as a boundary-pushing artist but also offers a masterclass in blending storytelling, humor, and style. The music video and accompanying skits are now streaming on all platforms, giving fans a multifaceted glimpse into the dynamic world of Doechii.
