DEELA is back, and she’s not holding anything back. Her latest single, “Why Always Me,” is a bold statement from the Nigerian-British rapper who’s rapidly carving out her own lane. It’s not just another track; it’s a declaration of dominance, stylish, defiant, and dripping with the kind of confidence that can’t be faked.
From the first beat, “Why Always Me” bursts with energy. The production is slick and club-ready, bouncing between Trap and global hip-hop influences while DEELA’s sharp lyricism cuts through like a blade. Her flow is effortless yet commanding, the kind that makes you stop mid-scroll just to listen again. You can feel the attitude in every bar — this is DEELA rising to every challenge, doing things her way, and making it look easy.
Visually and thematically, DEELA brings the same power. She pairs the song with imagery blending high fashion and athletic energy, proving that she can dominate any arena — whether it’s a runway, a rap stage, or a finish line. Her recent run at the Shoreditch 10K and appearances at London Fashion Week for brands like Charlie Constantinou and AGRO aren’t just side notes — they’re part of the bigger story. DEELA isn’t just a rapper; she’s a brand, a movement, and a cultural disruptor.
Coming off her acclaimed 2024 EP “Good Girl Dey No Pay” and a string of collaborations with names like Flo Milli, Teni, and BXKS, “Why Always Me” marks a new era. It’s the perfect teaser for her upcoming mixtape “Wicked”, due this November — a project that’s shaping up to be a major moment for UK rap’s next wave.
With co-signs from industry tastemakers and designers like Mowalola and Jeffrey Campbell, DEELA’s influence extends far beyond the mic. She’s proof that “girl boss energy” isn’t just a phrase — it’s a lifestyle.
DEELA’s ‘Why Always Me’ is a fearless anthem of self-assurance
