Whilst on tour in the Philippines, Central Cee and Australian streetwear brand Judah have given back to the community by donating clothes in some of the most impoverished areas of Manila. JUDAH was born in the suburbs of Melbourne; a place colloquially known as ‘The Areaz’. The brand aims to be a mouthpiece for the underrepresented, telling the stories of those from The Areaz through a mix of fashion, music, and art.
Central Cee meanwhile has carried UK rap on his back for the majority of the 2020’s, and his appeal worldwide is undeniable. With a new EP, ‘ALL ROADS LEAD HOME’, on the way this week, Cench has the opportunity to continue a crazy run at the top. This act of giving back to the community is demonstrative of both the Central Cee’s and JUDAH’s mission to connect and elevate those who have supported them.
JUDAH was born in the suburbs of Melbourne; a place colloquially known as ‘The Areaz’. The brand aims to be a mouthpiece for the underrepresented, telling the stories of those from The Areaz through a mix of fashion, music, and art. Founded in 2016 by PHAT JUDAH, the Melbourne native has created a brand and creative hub with a global mindset and a local heart, drawing on inspiration from the south east suburbs of his home town.
In this short time they have already worked with the likes of Nike, Nemzzz, Central Cee and Syna, and Corteiz amongst others. Their Immersive pop ups and giveaways have led to a community atmosphere around the brand that continues to grow with every drop.
