For Paris Fashion Week, London based label Beautifully Said joined forces with Puma for a karaoke night. The event proved to be an unmissable occasion, fusing together two brands in a vibrant, celebratory atmosphere. Those in attendance on the night included Salehe Bembury (designer), Jean Luc (Actor, Comedian), Alessia Merzlova (Model), JayO (Music Artist) amongst others. This coming together is demonstrative of the growth Beautifully Said have displayed in recent years.
Born and raised in Paris and now based in London for over a decade, Thierry Tek, Founder and Creative Director of BEAUTIFULLY SAID, has been shaping his voice in the creative world for nearly ten years. Over the course of his career, he has collaborated with some of the most influential names in fashion and sportswear, steadily carving out a space defined by authenticity, resilience, and emotion. Thierry’s journey has not been without obstacles. Entering the creative and fashion industries was not always met with open arms, and perseverance became a necessity rather than a choice. Much like his parents—who fled war in Vietnam and Cambodia before meeting in Paris—Thierry embodies both the spirit of a fighter and the soul of a romantic.
Beyond fashion, Thierry discovered a deep passion for martial arts, particularly Muay Thai and Brazilian Jiu-Jitsu, disciplines he has practiced since 2018. Often mischaracterized as brutal or violent, he instead found within these communities a profound culture of respect, discipline, humility, and care. It is this misunderstood beauty that he seeks to honor through his work. “This is my love letter to Fashion and Martial Arts.” — Thierry Tek, Creative Director.
The brand’s designs incorporate visual and symbolic elements drawn from Muay Thai, Brazilian Jiu-Jitsu, and Kickboxing—translated through a contemporary fashion lens. While rooted in combat culture, the label is not exclusively for fighters, but for anyone seeking confidence, comfort, and self-expression through what they wear.
At its core, BEAUTIFULLY SAID is a premium lifestyle brand inspired by love, romance, and emotional strength. It champions self-love and inner beauty, reminding its community that true style begins within. The message is simple yet powerful: it’s who you are inside that counts.
