Some songs are meant to entertain. Others invite listeners into a deeper experience. “Bejamalen (With Beauty)”, the latest release from Afaq Art Production & Distribution, belongs firmly in the latter category, offering a moving blend of spiritual devotion, rich Arabic musical tradition, and refined contemporary production.
Built around a Sufi-inspired qasida written and composed by Sheikh Abd Al Ghani Al Umari Al Hasani, the piece unfolds as a poetic meditation on love, spiritual awareness, and divine wisdom before concluding with praise for the Prophet Muhammad. Rather than overwhelming the listener with complexity, the composition allows its message to breathe, creating an atmosphere that feels both peaceful and deeply contemplative.
Much of the song’s emotional power comes from Ziad Kamal, whose expressive vocal performance carries genuine warmth and sincerity. His background in Eastern maqams, alongside his training on the violin and oud, shines through in the way he navigates the melody with remarkable control and sensitivity. Every phrase feels intentional, giving the centuries-old text a fresh voice while honoring its spiritual roots.

The production is equally impressive. Under the direction of Maestro George Kolta, the arrangement gracefully combines classical orchestral elements with traditional Arabic instrumentation, creating a sound that feels cinematic without losing its cultural identity. The balance between Eastern musical traditions and contemporary orchestration gives the composition an expansive quality, allowing it to resonate with both devoted followers of Arabic music and newcomers alike. George Yacoub’s polished mixing ensures every instrument and vocal nuance is given the space it deserves.
After nearly three years in development, Bejamalen (With Beauty) reflects the care invested in every stage of its creation. It also continues Afaq Art Production’s commitment to presenting Arabic music through a modern artistic lens while remaining firmly rooted in authenticity. Following the success of Althulathia (The Trilogy), the label once again demonstrates its dedication to preserving cultural heritage through high-quality musical storytelling.
Beautifully arranged, thoughtfully performed, and spiritually uplifting, Bejamalen (With Beauty) stands as a reminder that traditional music can continue to evolve without losing the essence that makes it timeless.
With Bejamalen (With Beauty), Afaq Art Production delivers a stunning fusion of spiritual poetry and contemporary orchestral elegance, creating a work that honors tradition while speaking to modern audiences