Greg Hoy has never been the type to take the straight, well-paved road. His entire career has been one big, joyful detour—bouncing between music and tech, reinventing himself under new monikers, and building a rock-and-roll life with his own two hands. If there’s a corner of the industry he hasn’t touched, it’s probably because he decided he could do it better himself. Writing, producing, engineering, running a label, touring nonstop—Hoy’s version of “DIY” is basically “do everything.”
That commitment to authenticity—and refusal to let computers write his story for him—shines through on his latest single, “Last Quarter.” Pulled from his record Hit Music, the track proves he’s not just sharpening his craft; he’s turning it into a full-blown spectacle. And honestly? It’s about time indie rock embraced a big band sound this bold.
“Last Quarter” is part existential reflection, part confessional release, and part all-out rock extravaganza. The horns explode through the mix—trumpet, sax, the whole brassy parade—lifting Hoy’s usual rock palette into something larger than life. It feels like a song meant to be felt in your ribcage, rumbling through a venue’s floorboards with the crowd right on the edge of losing their minds. And the wildest part? Aside from the horns, Hoy played every instrument himself, even singing and playing guitar live in the same take. It’s raw, heartfelt, and loaded with the kind of double meanings and restless reflections he’s become known for.
The music video takes that playful chaos and doubles down. We get Greg Hoy and his touring band locked in at Complete Music Studios in Brooklyn—but also… unicorns. Three of them. High-rolling, limo-riding, cash-throwing unicorns who party like the recession skipped their species altogether. It’s absurd in the best way, peppered with homemade props and a cheeky nod to Hoy’s love of 60s Americana via a plush Pan-Am jet cameo.
And right when you’re laughing at the surreal visuals, the message lands: we all only get so many quarters in the machine. So spend them loudly, brightly, boldly—and maybe a little recklessly.
Hoy’s “Last Quarter” isn’t just a song; it’s an experience. A reminder that pure rock-and-roll—messy, joyful, oversized, and unfiltered—is still very much alive.
