In a world oversaturated with chart-chasing formulas and pre-packaged hits, Swedish artist Gogo arrives with Rewind, a refreshingly unfiltered EP that feels like a breath of creative freedom.
Born in Stockholm and now operating on his own terms, Gogo has spent years building a sound that doesn’t answer to trends. With Rewind, he cements his place as one of the most intriguing artists in the alt-pop and soul landscape — offering a deeply introspective, genre-melding collection of songs that reject industry expectations in favor of personal truth.
From the slow-burn ache of “Cut Me Down” to the genre-fluid textures of “In Too Deep,” the EP brims with emotional urgency. Gogo explores the chaos of identity and the push-and-pull of human connection, all wrapped in production that’s both minimalistic and grandiose — raw vocals meeting sweeping instrumentation.
But what makes Rewind truly stand out is its origin story: no label, no budget, and no compromises. Gogo even recounts surreal moments from the EP’s creation — like accidentally living in a New York brothel or bribing police in Morocco to finish a shoot — anecdotes that only deepen the mythology around the project.
If that wasn’t ambitious enough, Gogo is also directing a full-length film to accompany the EP, aiming to deliver an immersive, narrative experience that breaks down the wall between music and cinema.
In an era where artists often feel more like brands, Rewind is a rare reminder of what happens when you prioritize art above all else. Gogo isn’t chasing the moment — he’s creating his own.
