At just 20 years old, AVARA is fast becoming one of pop music’s most captivating new voices – honest, genre-defying, and emotionally resonant. Following the massive success of her debut single ‘lose my mind’, which has garnered over 340,000 Spotify streams and a staggering 6 million views on YouTube, the self-taught singer-songwriter returns with her much-anticipated follow-up “Don’t you wait.” A hypnotic blend of pop, Afrobeats, and Jazz, ‘Don’t You Wait’ is a radiant and romantic anthem crafted for long summer days and heatwave nights. Built on sun-soaked rhythms, irresistible hooks, and sultry saxophone solos, the track highlights AVARA’s sonic versatility and her innate ability to tell stories that linger long after the music stops.
From the first lyric, AVARA’s pop-woven vocals exude both strength and vulnerability. Her clever, first-person storytelling invites listeners into a dreamy, emotionally rich world – one that reflects the depth of her influences, from Billie Eilish and Lana Del Rey to Elyanna. The single’s stunning cover, created in Amsterdam, features orange flowers – a visual metaphor for love, longing, and the lyrics’ blooming emotional core. It’s a detail that underscores AVARA’s commitment to blending aesthetic sensibility with authentic storytelling. Since debuting, AVARA has already achieved #1 on Amazon Music’s Pop Chart, surpassing global icons like Lady Gaga. She has also recently reached the American market with an exclusive piece in New York Weekly. With ‘don’t you wait’, she builds on that global momentum, proving she’s not only here to stay – but she’s also shaping the sound of Pop in 2025. Connect with Avara here.
