Ady Suleiman is back, and he’s not holding anything back either. His new single “What If” is the latest glimpse into his upcoming album Chasing — and it’s the kind of song that hits you right in that familiar place between overthinking and vulnerability. You know… the space where your brain decides to question everything at 2 p.m. on a perfectly normal Tuesday.
Set against a smoky, jazz-leaning backdrop crafted by producer Miles Clinton James (yep — the same name behind work with Little Simz and KOKOROKO), “What If” finds Ady laying his doubts bare. He opens up about moments of social awkwardness, insecurity in relationships, and that quiet voice that sometimes whispers, “Are you enough?” Instead of shying away, he leans into it — and that honesty is exactly what makes the track so magnetic.
“What If” follows the emotional thread of earlier releases like “Miracle,” with both songs tapping into Ady’s mental and emotional struggles. It’s a theme he’s always handled with striking authenticity. The more he opens up, the more listeners see pieces of themselves in the music — and that sense of connection is becoming the heartbeat of this new era.
After taking a short break from the spotlight, Ady’s 2024–2025 run has been a steady reintroduction: “Miracle,” “Never Meant To Hurt You” featuring Kofi Stone, “Brother,” and now this. All roads are leading to Chasing, out 16th January, which he wrote between London and Zanzibar. The album promises an intimate dive into love, identity, heritage, mental health, and the rediscovery of self. It’s shaping up to be his most personal body of work yet — a chapter that reconnects him with his Swahili roots while celebrating the sounds and stories that shaped him.
And if you look at Ady’s journey, this moment feels earned. From growing up in Grantham without many creative spaces, to discovering songwriting through a gifted guitar, to absorbing Hendrix through a life-changing compilation album — every step steered him here. Liverpool gave him confidence, early viral moments proved the world was listening, and co-signs from icons like Liam Bailey and Chance The Rapper cemented his path. A debut album, EPs, a mixtape, and a sold-out show at Electric Brixton followed. Now, Chasing is the next evolution.
With “What If,” Ady isn’t just releasing a single — he’s opening a window into his inner world, inviting us in with clarity, vulnerability, and a sound that feels beautifully lived-in.
‘What If’ is a smoky, jazz-leaning confessional that sets the stage for Chasing as his most personal and compelling chapter yet.
