Australian streetwear brand JUDAH have come through with their new collection, SIMPLE. Alongside this they will also be offering up to 40% off on previous collections as part of their Black Friday sale, which will continue on to Cyber Monday. The new collection will be available from 7AM GMT on Friday 28th November via their website.
From bold graphic statements to tracksuit uniforms, the brand speaks across different formats with one voice. There is a clear focus on womenswear that runs in parallel to any menswear collection, while as JUDAH expands the brand moves beyond clothes and into the cultural and lifestyle space. The SIMPLE collection only uses custom made fabric and features the scuba set, uniform jacket and shorts, and the BOD DENIM 140z pant.
JUDAH was born in the suburbs of Melbourne; a place colloquially known as ‘The Areaz’. The brand aims to be a mouthpiece for the underrepresented, telling the stories of those from The Areaz through a mix of fashion, music, and art.
Founded in 2016 by PHAT JUDAH, the Melbourne native has created a brand and creative hub with a global mindset and a local heart, drawing on inspiration from the south east suburbs of his home town.
In this short time they have already worked with the likes of Nike, Nemzzz, Central Cee and Syna, and Corteiz amongst others. Their Immersive pop ups and giveaways have led to a community atmosphere around the brand that continues to grow with every drop.
At the core of the brand is community. Every decision, drop, and experience is shaped with those who resonate with JUDAH in mind. Their ethos is to shine a light on those so often overlooked; encouraging them to bet on themselves, to move with intent, and to create their own lane, mirroring JUDAH’s origin story. This collection is no different whilst also giving back to their tribe with bumper Black Friday deals.
