There’s a certain electricity that runs through VIAA’s new single “Arson” — the kind that feels both dangerous and cleansing. The rising alt-pop polymath turns heartbreak into something cinematic here, setting her emotional landscape ablaze with scorched guitars, jagged synths, and an unshakable hook. It’s bold, fearless, and unapologetically loud — just the way pop rebellion should sound.
Born in Germany, raised in Ohio, and refined in Los Angeles, VIAA has long blurred genre boundaries. Her latest work pushes that instinct further, fusing emo’s rawness with the glossy defiance of pop-punk and the pulse of electronic production. “Arson” doesn’t sit neatly in one box — it thrives in the space between, glowing with tension and release.
Lyrically, VIAA is unflinching. She doesn’t write about love lost; she writes about burning it down and walking away with a grin. Her delivery is sharp yet human — you can feel the sting of memory beneath the swagger. It’s a rare balance, one that signals maturity and intent behind the chaos.
The production, handled alongside Mori Einsidler and Troi Irons, glows with contrast: sugar-rush choruses against brooding verses, distortion rubbing up against pristine melody. Mixed by Bartees Strange and mastered by Mike Tucci, every sonic element feels alive, volatile, and intentional.
With “Arson”, VIAA cements herself as one of the most exciting voices in alternative pop right now — an artist unafraid to get messy, to shout, to bleed, and still find beauty in the wreckage. It’s a flame that doesn’t fade; it consumes.
